Archives for November 2014

Driving Impressions: Toyota Mirai

Toyota Mirai Press Briefing Tokyo - 14 - Picture Bertel Schmitt -670

While Herr Schmitto-san was learning about Toyota’s new Mirai fuel cell vehicle (FCV) by not driving it in Japan, I was busy learning about Mirai by driving it in sunny Southern California. The Los Angeles area is already ground zero for hydrogen-powered cars in the US, thanks to major investments by the state government and small-scale FCV deployment by Honda, Hyundai and BMW. Soon it will be the first market for Mirai, the first FCV to be offered for sale to consumers and Toyota’s first step into a long-awaited hydrogen future. Driving the Mirai past competitor FCVs and refueling at a station that pumps hydrogen extracted from local sewage, it becomes clear that the first steps towards Toyota’s vision of a “hydrogen society” have already been made in sun-soaked Orange County.

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Big spender Volkswagen pours money into its hunt for #1 Toyota

Jay Leno testet den neuen Volkswagen Beetle

Stepping up the pace in its quest for world domination, Volkswagen will pour €85.6 billion ($106 billion) into “new models, technologies and production facilities in the coming five years,” the Wolfsburg carmaker said today in a press release. VW also made no bones of its objective “to become the leading automotive group in both ecological and economic terms.”

Volkswagen announced years ago its intention to become the world’s largest, greenest, and most profitable carmaker by 2018. The world’s largest already is within reach, also because world leader Toyota stubbornly refuses to grow. In a strategy completely opposed to that of VW, Toyota has announced again and again that it won’t build new car factories until 2016 at least. [ There is more … ]

Cadillac chief de Nysschen evades arrest for hot ass remark

Fox-Business-Johan-de-Nysschen

Yesterday, Cadillac-chief Johan de Nysschen promised to double the brand’s sales and models by 2020, he raised the possibility of a $250,000 halo-Caddy (HC10?), he presented the Cadillac ATS-V without a tie, as if it’s post-Fukushima cool biz in Yokohama, and OMG, he even “wants Cadillac to report its earnings and losses separately from General Motors.” As if this is not making enough headlines, he also revealed that he, by a hair’s breadth, evaded arrest for making comments on a lady’s hot ass. His words.

On Facebook, de Nysschen recounted an episode with a New York hotel clerk. It went like this: [ There is more … ]

Friday morning car news roundup, November 21, 2014

Friday-N-courtesy-manhattanprep.com_2_

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Toyota’s Mirai Brings Hydrogen Technology Back Into Focus

The fuel of the future finally has a future.

The fuel of the future finally has a future.

For more than 30 years, a joke has circulated in automotive circles that hydrogen fuel cells are the future of the car… and always will be. Nearly every automaker has flirted with the technology at some point since the 1980s, either in their concept cars, demonstrator fleets or semi-secretive tests without ever coming close to actually offering a hydrogen-powered car to consumers.
That all changed this week, when the 800 pound gorilla of the auto industry, Toyota, released the first fuel cell vehicle (FCV) available for sale to consumers. Though this pioneering vehicle faces undeniable challenges, mainly a nascent hydrogen refueling infrastructure that is initially limiting Toyota’s FCV effort to targeted markets, there can be no doubt but that the Japanese automaker is fully committed to aggressively pursuing fuel cell technology. The proof is in the very name of the new car: Mirai, Japanese for The Future.

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Thursday morning car news roundup, November 20, 2014

Thursday-N-courtesy-happyhealthylonglife.com_

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The things I learned while not test driving the hydrogen-powered Toyota Mirai

Mirai Test drive -2- Picture courtesy Bertel Schmitt

Having been in far too many nearly finished cars in a former life, I don’t get excited by test drives. Nevertheless, I always go when invited. While other journalists drive the car, I shoot the breeze with the engineers who make the car. It is amazing what you can absorb while not driving at these test drives. Today for instance, I learn that the new fuel cell Toyota Mirai looks the way it looks, because the man in charge was sick of the Prius.

I am in the basement garage of Toyota’s Megaweb in Tokyo, and while the A-list of Tokyo’s automotive press corps takes a very blue, and a senior-silver Mirai through a very closed course outside, I chew, a paper cup with hotto kohee in my hands, the fat with the gentlemen who made the Mirai happen.

“I was responsible for the third generation Prius, and I was getting tired of it,” the Mirai’s project manager Toshihiro Kasai quips after he is asked why the hydrogen power-train was not simply another bullet on the option list of Toyota’s best-selling hybrid. After quickly adding that he was joking, Kasai says that the Mirai slots above the Prius, that a “higher class car must be a sedan, not a hatchback,” and that the car isn’t so expensive, because it is a premium car. It is sold as a premium car, because it still is very expensive. [ There is more … ]

Wednesday morning car news roundup, November 19, 2014

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