While Herr Schmitto-san was learning about Toyota’s new Mirai fuel cell vehicle (FCV) by not driving it in Japan, I was busy learning about Mirai by driving it in sunny Southern California. The Los Angeles area is already ground zero for hydrogen-powered cars in the US, thanks to major investments by the state government and small-scale FCV deployment by Honda, Hyundai and BMW. Soon it will be the first market for Mirai, the first FCV to be offered for sale to consumers and Toyota’s first step into a long-awaited hydrogen future. Driving the Mirai past competitor FCVs and refueling at a station that pumps hydrogen extracted from local sewage, it becomes clear that the first steps towards Toyota’s vision of a “hydrogen society” have already been made in sun-soaked Orange County.
Archives for November 2014
Big spender Volkswagen pours money into its hunt for #1 Toyota
Stepping up the pace in its quest for world domination, Volkswagen will pour €85.6 billion ($106 billion) into “new models, technologies and production facilities in the coming five years,” the Wolfsburg carmaker said today in a press release. VW also made no bones of its objective “to become the leading automotive group in both ecological and economic terms.”
Volkswagen announced years ago its intention to become the world’s largest, greenest, and most profitable carmaker by 2018. The world’s largest already is within reach, also because world leader Toyota stubbornly refuses to grow. In a strategy completely opposed to that of VW, Toyota has announced again and again that it won’t build new car factories until 2016 at least. [ There is more … ]
Cadillac chief de Nysschen evades arrest for hot ass remark
Yesterday, Cadillac-chief Johan de Nysschen promised to double the brand’s sales and models by 2020, he raised the possibility of a $250,000 halo-Caddy (HC10?), he presented the Cadillac ATS-V without a tie, as if it’s post-Fukushima cool biz in Yokohama, and OMG, he even “wants Cadillac to report its earnings and losses separately from General Motors.” As if this is not making enough headlines, he also revealed that he, by a hair’s breadth, evaded arrest for making comments on a lady’s hot ass. His words.
On Facebook, de Nysschen recounted an episode with a New York hotel clerk. It went like this: [ There is more … ]
Friday morning car news roundup, November 21, 2014
- LA motor show proves our hydrogen future is coming up fast – Autocar: Volkswagen, Audi and Toyota all showed off their near production-ready hydrogen-powered cars in LA, and now all that’s needed is the infrastructure to support them. It was interesting to see how much of a splash hydrogen made at this week’s Los Angeles Motor Show. This really seemed like the event where the technology entered the mainstream, with Audi and VW both announcing projects and Toyota revealing the production version and name of its hydrogen fuel cell vehicle, the Mirai. I drove a test mule…
- GERMANY: Opel announces management changes – Just-auto: Opel Group has appointed current executive chief engineer, vans, light commercial vehicles and Alliance Programmes, Charlie Klein, as VP vehicle engineering Europe.
- US: BMW tests Google Glass eyewear for quality checks in production – Just-auto: BMW is testing Google Glass eyewear for use in quality assurance in production at its Spartanburg plant in the US.
- GERMANY: Volvo Car and DHL close in on remote parcel service – report – Just-auto: Deutsche Post’s DHL unit is in talks with Volvo Car Group on a partnership that would allow the parcel delivery service to remotely deliver to Volvo Car customer’s cars according to reports.
- GUANGZHOU SHOW: China replaces US as Volvo Car’s biggest market – Just-auto: China is poised to replace the US as Volvo Cars largest market in 2014 with sales of at least 80,000 cars, up from 61,146 in 2013.
- BMW Plays Catch-Up in China – WSJ: In China, BMW is finding that catching up is hard to do. It has spent $2.51 billion to compete in what is expected to become the No. 1 luxury-car market in coming years.
- Chinese SUV sparks JLR claims of copycat – FT: Landwind’s X7 bears a striking resemblance to Jaguar Land Rover’s wildly successful Evoque
- GM shuffles top managers, including high-ranking women – Reuters: General Motors Co reassigned four senior executives, including two high-ranking women, and announced the departure of another on Thursday.
Toyota’s Mirai Brings Hydrogen Technology Back Into Focus
Thursday morning car news roundup, November 20, 2014
- Arizona sues General Motors, says it hid safety defects – Reuters: Arizona State filed a lawsuit against General Motors Co , claiming the carmaker put the public at risk by concealing safety defects to avoid the cost of recalls.
- Fiat Chrysler deepen China joint venture to push Jeep brand – Via Google News: In April, Guangzhou Automobile Group said it had struck a deal with Fiat Chrysler to produce a raft of Jeep sports utility vehicles developed for …
- Mercedes Has Room to Grow in China – WSJ: Daimler AG’s Mercedes-Benz still has significant potential for growth in China even as the economy slows, the company’s head of China said.
- Jaguar Land Rover Not Trying to Match Germans in Scale – WSJ: Jaguar Land Rover isn’t trying to chase the German luxury brands in volume and the company doesn’t need to make millions of vehicles, its CEO Ralf Speth said.
- BMW China CEO sees margins narrowing, expects to beat market – Reuters: BMW’s China head expects profit margins to narrow as the German premium automaker steps up localization to maintain double-digit growth amid slowing demand and tougher competition in the world’s biggest auto market.
- Indonesia’s carmakers are catching up with Thailand – Via Google News: Southeast Asia’s largest economy has seen its domestic car sales pass the one million milestone, a feat that has drawn automobile producers to invest …
- Cadillac ATS-V the “Next Chapter,” Says New Brand Boss – thedetroitbureau.com: Cadillac’s new ATS-V sedan and coupe models will not only deliver 455-hp but introduce a new feature called “no-lift shifting.” It’s an appropriate metaphor for the plans new boss Johan de Nysschen has for the brand.
- Fiat 500X New Addition to U.S. Lineup – Wards: 2014 Los Angeles Auto Show Fiat 500X designers levered cues from the flagship Fiat 500, including double headlamps and a trapezoidal nose.
- 500X will help Fiat in U.S. where it snows – Automotive News: When the 2016 Fiat 500X crossover shows up in North American dealerships next year, it will give the brand its first all-wheel-drive offering for areas that get wintry weather.
- GM Considers Adding Colorado Off-Roader to Lineup – Wards: 2014 Los Angeles Auto Show GM says it will study public reaction to the concept before deciding whether the Colorado ZR2 could be added to the Chevy stable, but it would appear a likely candidate to expand the midsize pickup line down the road.
- VW Confident of Plan to Speed Up Product Cycle – Wards: 2014 Los Angeles Auto Show Until now, VW has been on a 7-year replacement cycle for most of its vehicles, a cadence in line with most of its European competitors.
The things I learned while not test driving the hydrogen-powered Toyota Mirai
Having been in far too many nearly finished cars in a former life, I don’t get excited by test drives. Nevertheless, I always go when invited. While other journalists drive the car, I shoot the breeze with the engineers who make the car. It is amazing what you can absorb while not driving at these test drives. Today for instance, I learn that the new fuel cell Toyota Mirai looks the way it looks, because the man in charge was sick of the Prius.
I am in the basement garage of Toyota’s Megaweb in Tokyo, and while the A-list of Tokyo’s automotive press corps takes a very blue, and a senior-silver Mirai through a very closed course outside, I chew, a paper cup with hotto kohee in my hands, the fat with the gentlemen who made the Mirai happen.
“I was responsible for the third generation Prius, and I was getting tired of it,” the Mirai’s project manager Toshihiro Kasai quips after he is asked why the hydrogen power-train was not simply another bullet on the option list of Toyota’s best-selling hybrid. After quickly adding that he was joking, Kasai says that the Mirai slots above the Prius, that a “higher class car must be a sedan, not a hatchback,” and that the car isn’t so expensive, because it is a premium car. It is sold as a premium car, because it still is very expensive. [ There is more … ]
Wednesday morning car news roundup, November 19, 2014
- CHINA: VW needs more capacity to keep pace – Just-auto: Volkswagen Group has said it will expand its vehicle assembly operations in China further than expected to keep pace with continuous growth in the Chinese market.
- Ford Continues Fuel-Efficiency Drive – WSJ: Ford Motor Co., one of the world’s largest car makers, will press ahead with developing more fuel-efficient vehicles even as lower oil prices make the strategic push less of an urgent matter, a senior company executive said.
- Bentley drops the top on Mulsanne flagship – Automotive News: Bentley is hinting at plans to take on the Rolls-Royce Phantom Drophead Coupe with the unveiling of a new concept — the Grand Convertible. The four-seat convertible would be Bentley’s most expensive car if it is built.
- UAE: Bill Ford highlights connectivity opportunity but warns of ‘global gridlock’ – Just-auto: Ford Executive Chairman Bill Ford has highlighted the opportunities ahead for the auto industry presented by advanced technologies, but also warned of the dangers of ‘global gridlock’ as the numbers of vehicles in use across the world continues to rise.
- Ford, GM business seen buoying Takata as U.S. probes airbags – Automotive News: Carmakers continue to support Takata even as the Japanese supplier suffers widening scrutiny by United States regulators over airbags blamed for at least five deaths.
- Toyota’s Lentz says more replacement inflators coming next month – Automotive News: Toyota, seeking to speed up progress on a recall begun in 2013, is anticipating a greater supply of inflators for Takata airbags being replaced in millions of cars.
- Daimler targets China for Maybach revival – FT: Mothballed luxury car brand to be relaunched in world’s largest automotive market
- Bill Ford, KPMG see radical change in future transport – Via Google News: While the auto world’s eyes focused on the newest and shiniest wares in Los Angeles, two voices weighed on the vastly shifting role of the automobile …